I am a specialist in content strategy and management with more than +11 years of experience in analysis and creation of formats to enhance the value of brands.

Throughout my professional experience, I have worked in brand strategy and official content for brands such as Netflix, Playstation, Google, Activision, and currently specialize in artist catalog strategy at Sony Music.

To conceive and develop a bespoke creative strategy for each of my clients, I study and analyze it's historical positioning, current tactics, and eventual brand goals before creating a plan to elevate it aspirationally while solidly building its value and maintaining coherence.

I consider every new product, brand or artist a great opportunity to explore the most specific windows for their audiences and consumers. With a degree in audiovisual communication, master's degree in philharmonic composition, master's degree in art direction and a specialization course in digital marketing from Google, I work with a full suite of knowledge of artistic fronts and digital environments to best explore and exploit each brands most promising digital possibilities.